Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Ever wonder why Taco Bell doesn’t sell fries? That question sets off Josh Duhamel on a epic quest in the brand’s new faux movie trailer for a thriller called Web of Fries, which looks like the perfect plane movie.
The 90-second spot, from Deutsch, hits every thriller trope with aplomb, and making the big bad a combination of burger chains and ketchup is so obvious, wonderfully stupid and fun. Duhamel expertly sells the concerned man on a mission, complete with a freakout in front of his pinboard of clues.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in