Taco Bell Made the Perfect Trailer for a Fake Movie About Why They've Never Sold Fries

Ever wonder why Taco Bell doesn't sell fries? That question sets off Josh Duhamel on a epic quest in the brand's new faux movie trailer for a thriller called Web of Fries, which looks like the perfect plane movie. The 90-second spot, from Deutsch, hits every thriller trope with aplomb, and making the big bad a combination of burger chains and ketchup is so obvious, wonderfully stupid and fun. Duhamel expertly sells the concerned man on a mission, complete with a freakout in front of his pinboard of clues. [kickout id="1"] As a way to tout a new product—making it seem as though the chain always wanted to make fries, but couldn't, with an air of mystery—it's a solid play. Making a trailer for a movie that will never exist? Even better because ... I now want to see that movie. A 60-second version of the spot will air during the NFC Championship Game this weekend. Other cuts of the spot—15-, 30- and 90-second versions—will also air on television. The :90 will also run in cinemas. CREDITS Chief Brand Officer – Marisa Thalberg SVP, Advertising and Brand Engagement – Tracee Larocca Manger, Advertising – Brian Darney Associate Manager, Advertising – Kenny Heinau Food Consultant – Carolyn Avelino Agency: Deutsch Chief Creative Officer, North America: Pete Favat Executive Creative Director: Brett Craig Creative Director: Ken Slater Creative Director: Rich Ford Associate Creative Director: Marcus Cross Associate Creative Director: John Baker Senior Art Director: Jamie Kiersted Copywriter: Bobby O’Neill Director of Integrated Production: Vic Palumbo Executive Integrated Producer: Paul Roy Senior Integrated Producer: Jamie Gartner Music Director: Eryk Rich Audio Producer: Chase Butters Account Management Credits: Group Account Director: Walter Smith Group Account Director: Matt Matzen Account Director: Kristie Weston Account Supervisor: Kelly Childers Account Executive: Estevan Palomino Account Executive: Jenny Wolf Account Planning: Co-Director of Strategy: Lindsey Allison Associate Strategy Director: Armando Potter Business Affairs/Traffic: Director of Integrated Business Affairs: Abilino Guillermo Executive Business Affairs Manager: Ken Rongey Business Affairs Manager: Jade McAdams Director or Broadcast Traffic: Carie Bonillo Associate Broadcast Traffic Manger: Ana Barraza Executives: CEO, North America: Mike Sheldon President, Los Angeles: Kim Getty Live Action Production Company: Production Company: Reset Director: Joseph Kosinski Managing Director: Dave Morrison Executive Producer/Bidding: Jen Beitler Head of Production: JP Colombo Producer: Veronica Madrigal Editorial Company Production Company: Union Editorial Editor: Jim Haygood Executive Producer: Joe Ross Post Facility: Production Company: Alt VFX Executive Producer: Chris Fieldhouse VFX Producer: Oden Roberts Licensed/Composed Music, Credits and Track Info: Mophonics – music house Ashe & Spencer – music license Audio Post Company: Production Company: Lime Executive Producer: Susie Boyajan Mixer: Mark Meyuhas Assistant Mixer: Peter Lapinski