Another wireless brand will make an appearance in the Super Bowl next Sunday. T-Mobile CEO John Legere announced the news today on Twitter with a three-second video featuring a pink football and lots of Super Bowl-worthy snacks.
No word on when the ad will run or how long it will be just yet, but Publicis Seattle will work on the creative.
Last year, the brand had a hit with its “Restricted Bling” spot starring Drake dancing to his popular Hotline Bling track.
Past ads have featured other big names, including Steve Harvey, Tim Tebow and Kim Kardashian in a 2015 Super Bowl spot. And while the brand isn’t releasing details about the creative, there’s a good possibility it will feature a celebrity.
T-Mobile will be competing on game day with Sprint, which announced it will run an ad in the second quarter of the game. Droga5 will handle creative for that spot.
For more Super Bowl LI news, check out Adweek’s Super Bowl Ad Tracker, an up-to-date list of the brands running Super Bowl spots and the agencies involved in creating them.