Super Bowl LII Ad Tracker: All About the Big Game's 2018 Commercials

A frequently updated roster

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Welcome sports fans (and others who appreciate really good advertising) to Adweek’s Super Bowl LII Ad Tracker. Here you’ll find a frequently updated list of all the national (plus a few regional) commercials that will air during the Big Game on Feb. 4, along with details on the agencies that created them.

With NBC reportedly asking for more than $5 million for a 30-second spot—while attempting to sweeten the deal via bundling with the Winter Olympics—it will be interesting to see which major brands make a return and which opt out.

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