Sun Cities Add Texans

Both DDB Needham and The Richards Group in Dallas have emerged as contenders for the $10 million advertising account of retirement community developer Del Webb of Phoenix.
DDB and Richards will compete against Publicis & Hal Riney in Chicago; Grey Advertising of Los Angeles; Bozell Worldwide in Costa Mesa, Calif.; Phillips-Ramsey in San Diego; and Doner of Newport Beach, Calif.
The client has previously utilized project shops for each of its individual developments.
In Texas, Del Webb has a residential property in Georgetown, north of Austin. All but two of the company’s locations are dubbed Sun City, for its original retirement village built in Phoenix in 1960.
According to Hoover’s Online, the company has a colorful history.
Originally established as a general construction firm, its founder, Delbert Eugene Webb, built the Flamingo Hotel in Las Vegas for Bugsie Siegel in 1946.
The company then became involved in casinos and other hospitality businesses until experiencing rough times in the 1970s and ’80s.
Since concentrating on seniors housing in the 1990s, Del Webb has
constructed or launched plans to build Sun City retirement communities in Illinois, California, Nevada, Florida and South Carolina, in addition to other residential locations in its home state of Arizona.
Each of the communities encompasses between 2,000 and 26,000 homes, housing a total of 120,000 elderly, per Hoover’s.
Consultancy Select Resources International in Los Angeles is conducting the review.