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NEW YORK Theater production company Entertainment Events has hired Sugartown Creative to handle the $10 million advertising and merchandising campaign for its menopause-themed musical We’re Still Hot, scheduled to open Jan. 5 here.
In addition to creating the print, radio, online and direct mail campaign for the show, the New York agency is partnering with the client to develop a line of merchandise that will be sold in theaters. The show is set to run at the St.
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