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Move over Jared, here comes Michael Phelps. Subway, the largest franchised restaurant in the world, announced a long-term partnership with the Olympic gold medalist.
Since winning eight gold medals at the summer games in Beijing, Phelps has been in serious demand. He has partnered with Kellogg Corn Flakes, Rosetta Stone, Speedo and Visa. He’s also hosted Saturday Night Live.
Subway itself is on a hot streak: a $5 footlong promotion has helped insulate the quick service chain from the effects of the faltering economy.
The company has been bolstering its stable of athletes to promote its healthy message along with spokesperson Jared Fogle.
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