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StubHub is continuing its rebranding strategy to help customers embrace and enjoy live experiences by ramping up its experiential marketing efforts.
The brand’s StubHub Live campaign, which launched in January, features activations at live music festivals and sporting events. It kicked off with an experience at BroadwayCon in New York, followed by activations at the Super Bowl and a music stage at the upcoming South by Southwest in March.
Nearly 6,000 people attended StubHub’s Houston Huddle at Super Bowl LI.
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