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NEW YORK StrawberryFrog has been quietly doing project work for Morgan Stanley, an Ogilvy & Mather client.
The yearlong assignment, which began earlier this month, involves print and interactive. Morgan Stanley has bought the rights to the bottom right-hand space of The Wall Street Journal every Wednesday until the end of the year.
The latest execution, which ran yesterday, depicts a seemingly endless field of Brazilian sugar cane. Underneath the sugar cane are the words “World Wise: Brazilian sugar cane is generating 50 percent of the world’s ethanol.”
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