StrawberryFrog Bolsters Creative Ranks

NEW YORK Goodby, Silverstein & Partners group creative director Albert Kelly is leaving the agency for a turn as ecd of StrawberryFrog’s Amsterdam office, according to the independent shop.

Kelly said he would leave Goodby next week and begin his new post on Oct. 1.

It is the second such appointment in as many months for StrawberryFrog. In August, chief creative officer Scott Goodson hired former BBH New York ecd Kevin McKeon in the same role at StrawberryFrog’s New York office. McKeon had been spearheading the agency’s Heineken UEFA Champions League advertising and working on that client’s global branding assignment during stints in the Amsterdam office. Several TV spots will be going into production in the next few months, Kelly said.

Now, the global brand assignment will fall primarily to Kelly, while McKeon concentrates on the UEFA assignment from New York, Kelly said. Kelly will also handle the Diet Coke, Gas Jeans, Sara Lee and Asics accounts. He will report to both Goodson and CEO Brian Elliott.

Kelly has been at San Francisco-based Goodby for 10 years, most recently working on accounts that include Haagen-Dazs, Specialized Bicycles, Comcast and Saturn. Kelly’s work for Nike Skateboards won a Cannes Grand Prix in 1998 and his Sega spots earned a Radio Mercury Award in 1996. He was inducted into the Clio Hall of Fame last year. Prior to his time at Goodby, Kelly was a copywriter at Lowe, Lintas, Scali McCabe Sloves and Ogilvy & Mather, all in New York.

“I got a really good feeling from them. I sensed a lot of momentum and that they wanted to solve problems in new ways, take some risks, have some fun,” Kelly said. “The place itself is unlike any agency I’ve ever known. You hear every language imaginable in the halls. It’s like a little U.N., except things actually get done.”