The Dentsu Aegis Network's branded content agency, The Story Lab, has two new leaders. Lisa Eisenpresser, co-founder and head of development, and Shannon Pruitt, evp of strategy and brand partnership, have taken the reins from Angela Courtin, co-founder and president.
Eisenpresser and Pruitt will serve as co-leads; Courtin is stepping down to focus on her role as president of Dentsu Aegis in the U.S.
Eisenpresser co-founded The Story Lab with Courtin in January 2013. "This is my first agency gig; I'm not an agency person," Eisenpresser told Adweek. "My talent is my ability to bring in writers, directors, producers, thought leaders, people from the creative community that can be plugged into branded entertainment projects."
Pruitt worked as a consultant for the Santa Monica, Calif.-based agency before joining it in January. "I come from a background of brands, agency and content owners," said Pruitt. "I have a fundamental understanding of how brands can strategically leverage content to drive business results. Together with Lisa, we're able to put together the business package in a robust way."
Eisenpresser and Pruitt will be responsible for working with brands to create content, using the agency's data and insight, in innovative ways.
The shop also added seven new hires: John Bernardo, vp of brand partnerships and business; Michelle Rutkowski, vp of brand partnerships; Travis Freeman, director of social media; Jennifer Han, senior director of strategy and brand partnerships; Caitlin McGinty, development executive; Kerry Doyle, svp of global content for GM; and Susanne Bentley, vp of strategy and brand partnerships.
In the next three or four weeks the agency expects to add additional staffers to work on Microsoft, since the tech giant recently decided to split its business between Dentsu and IPG. The Story Lab currently has 25 employees.
The Story Lab has worked on content partnerships like Chivas and Esquire's "Brotherhood" as well as Glenlivet's "Single Stories." This summer, Tru TV will air Motor City Masters, a 10-episode reality show from Chevrolet to find America's next great car designer.