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NEW YORK Kellogg’s $500 million U.S. media buying review is limited to two roster shops: Publicis Groupe’s Starcom, the incumbent, and WPP Group’s Mindshare, sources said.
Mindshare handles the client’s $100 million buying assignment in the United Kingdom. It successfully defended that business in a September review against Starcom and another roster shop, Aegis Group’s Carat. (Carat handles buying chores for Kellogg in Germany and France, but is not currently a part of the U.S. review.)
Sources
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