Today, Mars North America announced that Adam Driver of Girls and Star Wars fame will play the lead role in its upcoming Super Bowl LI ad.
Driver succeeds Willem Dafoe, who re-created a slightly different version of Marilyn Monroe’s famous skirt-blowing scene during last year’s game.
This marks the third consecutive Super Bowl appearance for Snickers’ “You’re Not You When You’re Hungry” campaign and the brand’s fifth overall. Creative will again be handled by the New York offices of BBDO, Adweek’s U.S. Agency of the Year for 2015.
“The Snickers ‘You’re Not You When You’re Hungry’ Super Bowl commercials have become an annual event,” said Driver in a statement. “I’m excited to be a part of this iconic commercial moment on the world’s biggest stage.”
Brand director Allison Miazga-Bedrick added, “Partnering with one of Hollywood’s most popular actors is just one way we’ll continue to raise the bar to deliver amazing Super Bowl spots. We know our fans are hungry for more, and we have plans that are sure to satisfy before, during and after the game.”
The first ad in the trio famously starred Steve Buscemi and Danny Trejo as “hungry” versions of Jan and Marcia Brady in what AdFreak called “one of the funniest Super Bowl spots ever.”
BBDO and Mars have yet to release any teasers for their newest collaboration.