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NEW YORK The first work for Snickers since its controversial “man kiss” outing in this year’s Super Bowl positions the chocolate bar as the centerpiece of a feast.
Four TV spots, from Omnicom Group’s TBWA\Chiat\Day in New York, introduce a new tagline, “Feast,” as well as five male characters—a king, a Viking, a Pilgrim, a shirtless Polynesian and toga-clad Roman—associated with feasting. The group is taking a road trip in a battered car. “Feast” replaces “Most satisfying,” which was introduced at the end of 2006 via a singing guitar player who serenaded Snickers eaters.
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