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“Snack lust” is the theme of Utz potato chips’ new television campaign. The spots, created by MGH Advertising, convey hot-blooded, though ham-handed passion for the boutique brand.
In “Teacher,” an elementary school instructor is caught flagrante delicto, raiding her students’ lunch bags for Utz chips during recess. It all happens to tango music.
“Diner” is simpler. A senior citizen in a cafe is victimized by the sleight-of-hand antics of a chip-stealing brigand, who finally bumps her off her stool.
“We’re dealing potato chips here,” said Terra Hopson, MGH creative director.
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