Smith Thinks Oracle

Think New Ideas has recruited Todd Smith from Ogilvy & Mather to serve as worldwide account director for client Oracle. The move comes as the fast-growing advertising/interactive shop finalizes a plan to link with DDB Needham Worldwide to service Oracle’s estimated $100 million global account.
Smith previously served as worldwide account director for Lotus Development Corp. at O&M’s New York headquarters. In addition to his duties for Oracle, he will serve as senior vice president and director of client services at Think’s Los Angeles office, according to Larry Kopald, the agency’s chief creative officer.
“Given the expansion of global assignments from Oracle and other clients, Todd’s international experience comes at the perfect time,” Kopald said.
Smith said he will spend the bulk of his time on Oracle, although he will also oversee other accounts in Los Angeles such as Network Associates. He will report directly to Kopald in his new post.
The agency, which already handled Redwood Shores, Calif.-based Oracle’s estimated $40 million U.S. ad account, recently added its estimated $60 million global business. One of Smith’s first tasks will be to implement the global rollout of Oracle’s new “Enabling the Information Age” campaign, which broke during the Super Bowl in January.
After talking to several global shops, Think is finalizing a deal to have DDB service the business overseas. DDB, led by its London office, will adapt and translate the work from Think’s office here.