Smack Your Boss Up

Crunch Fitness launched the first of five commercials, via DiMassimo Brand Advertising, New York, for its new “Smack-Your-Boss-Up” contest.

Five entrants will win a free year-long membership, three weeks of boxing lessons and the opportunity to fight their bosses. The winner of each match will be awarded $4,000 to donate to charity.

The commercials will receive radio and print support. Participants are directed to crunch.com to enter.