Not having health insurance can mean taking a big financial hit for even minor medical procedures. That’s the theme of Aflac’s current advertising strategy, and of its pre-Super Bowl spot, which will air after the National Anthem and before the Big Game on Fox.
In the 30-second ad created by Publicis Seattle with placement by Mediavest|Spark, a patient is getting ready for surgery. But because he doesn’t have Aflac’s insurance, the surgeon tells him she’s not only going to remove his gallbladder, but also take away his prized ’67 Corvette. The Aflac duck mascot also makes an appearance in the spot.
“We are excited to demonstrate the value of Aflac’s products and services to an audience that is likely to top 110 million people, the largest that has ever witnessed the debut of an Aflac Duck commercial,” said Aflac svp and CMO Gail Galuppo in a statement.
Aflac will also air its current spot, “Ski Patrol,” during the pregame show on Fox. Aflac debuted that campaign last fall, and it targets millennials, 62 percent of which have less than $1,000 on hand for out-of-pocket medical expenses, the company found. In the ad, a skier breaks his leg, and the medics tell him it’s a “real moving-back-in-with-the-parents” situation.
Chief Marketing Officer: Gail Galuppo
Director- Brand Strategy and Advertising: Jennifer Walker
Manager- National Advertising: Amy Persons
Agency: Publicis Seattle
Chief Creative Officer: Andrew Cristou
President: Melissa Nelson
Director of Integrated Production: Corey Bartha
Group Creative Director: Steve Williams
Head of Production: Adam Oliver
Broadcast Producer: Ryan Shanholtzer
Associate Creative Director: Adam Deer
Copywriter: Trevor Houser
Account Director: Garth Knutson
Account Executive: Pat Hutchinson
Director of Business Affairs: Deb Groth
Strategy Director: JP Martin
Strategist: Marie MacWhorter
Live Production: Moxie Pictures
Director: Martin Granger
Executive Producer: Karol Zeno
Line Producer: Heidi Soltesz
Editorial Postproduction: Arcade NY
Executive Producer: Sila Soyer
Producer: Gavin Carroll
Editor: Jeff Ferruzzo
Visual Effects: The Mill NY
Senior Producer: Colin Blaney
VFX Supervisor: Krissy Nordella