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Not content merely to be a programming phenomenon, American Idol wants to be a marketing juggernaut as well. The Fox show—whose third season premieres tonight—is launching branded lifestyle clothes, eyewear and even a fragrance line.
The clothing, via Jerry Leigh Entertainment, will debut at Limited II, Old Navy (a show sponsor), Target and Wal-Mart stores as the season wraps in May. Items display the star logo or the show’s name on tops, pants and miniskirts.
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