Saatchi’s L.A. President Steps Down

LOS ANGELES Rich Anderman has resigned as president of Saatchi & Saatchi’s office in Torrance, Calif., the Publicis Groupe agency said today.

Anderman, who came to the agency in 2003 from Mercedes-Benz, will remain through December. The shop has not named his successor.

“Change is an integral part of the way our business moves forward,” said Anderman in a statement, referencing the tagline of Saatchi’s biggest client, Toyota Motor Sales. “This is a new era of marketing. I have elected to leave the agency in order to leverage my experience and take full advantage of the exploding number of new-media opportunities.”

Anderman could not immediately be reached for comment.

Saatchi’s worldwide CEO Kevin Roberts called Anderman’s achievements “valuable and important.”

The move comes on the heels of the departure of the agency’s chief creative officer, Steve Rabosky, whose last day was Nov. 1 [Adweek Online, Sept. 25].

Toyota spent $735 million on ads last year, per Nielsen Monitor-Plus.

The company’s sales are up 11 percent, calendar year to date, to more than 1.6 million units, per Car Concepts in Thousand Oaks, Calif.

The Torrance office also handles PUR filters and several other clients.