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LOS ANGELES The last of the season’s Toyota spots coordinated to run with Indy car events rumbles off the assembly line at Publicis Groupe’s Saatchi & Saatchi for airing this weekend during the Japan Indy 300, the agency said.
“Light Barrier” continues in the easygoing sci-fi and visual effects vein of “Fire Pole” [Adweek Online, March 18]. Two-time Indy car champion Sam Hornish is seen racing until he goes so fast the car flashes into thin air and ends up on a 1950s small town main street.
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