Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The often strained relationship between men and the traditional shopping experience is the focus of new tongue-in-cheek TV spots created by Rubin Postaer and Associates for its Web-based client buy.com.
The Santa Monica, Calif.-based agency is launching four 30-second commercials beginning Wednesday for the e-tailer. The spots debuting this week are among 13 based on the theme that guys love to shop. The ads are scheduled to run in spot markets, including New York and San Francisco.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in