R/GA Adds Creative Director

NEW YORK R/GA said it hired direct marketing veteran Steve Olderman as creative director to build on the interactive agency’s integrated capabilities.

Olderman has 25 years experience in direct and interactive marketing. Most recently, he spent 13 years at Digitas, joining the agency in 1991, when it was known as Bronner Slosberg Humphrey. As executive creative director at Digitas, he headed work on the agency’s American Express account, combining online and offline creative in one department. Olderman also headed Digitas’ AT&T account, which the agency lost when AT&T decided to stop marketing its long-distance services in July 2004.

Olderman, who left Digitas in late 2003 to consult and work on a novel, will work with R/GA clients Bank of America, Verizon and others.

“Steve has a rare understanding of the advertising industry,” R/GA CEO and chief creative officer Bob Greenberg said in a statement. “His thought leadership integrates well with R/GA’s new agency model that embraces multi-channel marketing.”

R/GA lost a top creative executive this month, when ecd Ken Hamm left the Interpublic Group agency to join Havas’ Euro RSCG 4D.

R/GA has expanded its work with clients beyond interactive efforts to include retail displays, outdoor advertising and customer-relationship marketing.