Angela Courtin has been wooed away from Dentsu Aegis Network by Relativity Media, where she will serve as the company's first chief marketing officer.
Courtin is charged with running the company's marketing initiatives for its film, television and sports divisions as well as leading all branding and advertising campaigns. She'll also oversee Madvine, Relativity's branded entertainment and consumer products arm as well as Relativity Digital. Courtin reports to CEO Ryan Kavanaugh and president Tucker Tooley.
"Angela understands the brand world more than anyone I know," said Kavanaugh. "We're the only studio that makes all of our own content and we have recognized that we could offer a brand direct access to our television and films with integrated storylines … Angela is key to that process."
Madvine works with brands like Mondelez, Evian and Pathway Genomics, among others.
"We have a unique opportunity to leverage each division's compelling, engaging content to reach global audiences in entirely new ways while also empowering brands to tell their stories like never before," said Courtin in a statement about her new role.
Courtin recently stepped down as president of The Story Lab, Dentsu Aegis' Network's branded content agency that she founded, to focus on her role as president of Dentsu Aegis in the U.S. Before that she served as chief content officer for Aegis Media. Prior to that, Courtin held positions at MTV, MySpace and HBO.
A spokeswoman for Dentsu Aegis Network declined to comment or offer details on who will replace Courtin.