Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CHICAGO Red Lobster has asked several agencies for ideas about the chain’s advertising, which has been handled by Havas’ Euro RSCG Tatham Partners for five years, sources said. The client spends $70 million annually on domestic ads.
The calls are being made Kim Lopdrup, formerly COO of North American operations for Burger King, who joined the Red Lobster division of Orlando, Fla.-based Darden Restaurants in December, sources said.
Lopdrup has been auditing all aspects of Red Lobster’s marketing, a client representative said earlier this month.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in