Everyone loves an acronym, especially if it means you don't have to crowd your office's windows and stationery with a litany of long names.
But as more agencies take the shorter, punchier route, adopting quick and memorable letters as their corporate identities, many in the industry are starting to forget the actual names behind the abbreviations.
You might think you sound like an industry insider as you rattle off all the agency acronyms you know, but how many of the names could you actually spell out?
Here's your chance to brush up on your agency acronym knowledge and prove what a gigantic ad nerd you really are. Just don't cheat and Google the answers, because that's no fun for anyone.
Take the quiz to find out how much you really know: