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NEW YORK Publicis Groupe said it would make Modem Media the digital arm of the Publicis Worldwide network.
As Publicis Modem, the agency will operate side by side with Publicis Dialog, the agency’s direct and interactive marketing services unit. Martin Reidy, president of Modem, will become CEO of both Publicis Modem and Publicis Dialog, where he replaces CEO Colin Hearn, who is leaving the company.
Combined, the two units will have more than 2,000 employees, the holding group said.
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