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NEW YORK What’s so funny? TBS is hoping its new TV campaign breaking today is.
Tagged “Very funny,” the Publicis effort shows people dialing a 1-800 number to find out if they’re in the middle of a funny situation. The spots position the cable channel as a network for premium comedies.
It’s the first work from Publicis since the New York shop won the $15-20 million account in December following a review. (Cliff Freeman and Partners in New York won creative duties for the station’s “Non-Stop Comedy Block” during that review.)
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