Publicis Dialog Pedals an Uphill Course With SFBC

Peek under the stairs in the lobby of Publicis Dialog, San Francisco, and you discover a different kind of parking lot: a space reserved for bicycles. On any given day, there are more than a dozen bikes perched in the alcove.

With all the cycling enthusiasts in the 80-person office, it isn’t surprising that the shop recently added the pro-bono San Francisco Bike Coalition account.

The shop picked up the account as a result of a new internal program called “Creative Calisthenics.”