Preyss Succeeds Perry As Meldrum Chief As Parent Wolf Group Plans More Acquisitions

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Bob Barocci is already making his presence felt one month into his tenure as chief operating officer of Toronto-based Wolf Group.
Last week he announced changes in the leadership of Meldrum & Fewsmith Communications, the Cleveland agency Wolf Group acquired last year. Additionally, Barocci said he may announce as early as this week the signing of a letter of intent to purchase an agency in New York. He declined to name that agency.
Furthermore, Barocci, who spent 20 years at Leo Burnett, said Wolf Group’s next order of business after securing a New York presence will be to enter Chicago via another acquisition.

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