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$8 Mil. Effort From Y&R Suggests All You Have to Do Is Dream
DETROIT–Young & Rubicam has created the first-ever consumer campaign for Champion Enterprises, the nation’s largest builder of pre-fabricated homes.
The Auburn Hills, Mich., company previously focused its efforts on trade advertising to attract new retailers. Champion will spend about $8 million on the consumer effort with a campaign that includes two 30-second TV spots and newspaper ads, said Don Williams, Champion’s chief marketing officer.
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