Portrait: Factory Design Labs

Denver-based shop takes customers all the way to checkout

Who (l. to r.) Scott Mellin, CEO; Andrew Price, vp, executive creative director; Tracy McInnes, president 
What Digital creative agency
Where Denver offices

As its name suggests, Factory Design Labs helps make not just brands’ campaigns but products, too. In April, the company launched an app for Callaway Golf’s website that lets users customize their own drivers. Ten days after the feature went live, it became the site’s third most-visited page, with dollar sales per unit up 57 percent for customized clubs versus the stock versions, according to agency CEO Scott Mellin. The 70-person Denver shop has also developed configurators for eyewear company Oakley, which Mellin said now account for more than half of Oakley’s online sales.