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BOSTON Incumbent Porter Novelli has withdrawn from the American Legacy Foundation’s public relations review, the agency said.
The Omnicom shop in Washington, D.C., is pulling out of the pitch owing to the client’s intention to restructure its internal communications department and reduce work for the winning PR agency, a Porter Novelli representative said.
Legacy officials could not immediately be reached.
Porter Novelli has held the Legacy account since the national anti-smoking program launched four years ago.
Remaining in the PR review are Omnicom’s Fleishman-Hillard and Havas’ Magnet Communications, both in New York; and Interpublic Group shops MWW Group, E.
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