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Last year’s chicken sandwich wars launched Popeyes Louisiana Kitchen to a new level of growth that even a pandemic couldn’t stifle. Now, the fast-food chain is revealing a brand refresh to go with its newfound celebrity status.
The updated look features a simplified, more mature version of the classic logo, which has only seen minor tweaks since Popeyes was founded in 1972. The logo itself is all one color—which the brand is calling “unapologetically orange”—and has a more uniform typeface that works better on digital platforms.
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