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NEW YORK Rich-media provider PointRoll said it would allow advertisers to sequence their campaigns, showing online viewers a progression of messages based on how many times the ad had been viewed and whether there had been interaction.
Omnicom Group’s Tribal DDB is using the sequencing capability for a campaign it is running for PepsiCo’s Propel fitness water. Internet users will see different creative if they previously registered to receive a coupon from the Propel Web site.
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