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BOSTON Pohly & Partners has redesigned the Direct Marketing Association’s monthly magazine, which will now be titled InMarketing.
InMarketing evolved from the DMA’s former publication, The DMA Insider, which published five times a year. Launched in 1997, The DMA Insider was also published by Pohly & Partners.
InMarketing plans to publish 12 times a year and will cover the entire spectrum of direct marketing. The new magazine’s circulation is estimated to reach 45,000 senior marketing professionals, according to the DMA.
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