Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Despite a growing familiarity with podcasting, only a small percentage of Americans regularly listen to them, according to a new report.
A Forrester Research consumer poll found that 25 percent of online consumers expressed interest in podcasts, citing the ability to listen to programming on their own schedule. Just 1 percent of households, however, said they regularly listened to podcasts and only 2 percent had sampled them.
“It doesn’t diminish how powerful or interesting it is, but people need to be realistic about how many people are listening,” said Charlene Li, an analyst with Forrester.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in