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NEW YORK Death is a hard sell. An ad that breaks today in U.S. News and World Report‘s “Best Hospitals” issue broaches the subject of quality care for the dying on behalf of two nonprofit agencies.
Last Acts and Partnership for Caring, two organizations dedicated to improving end-of-life care in the U.S., commissioned the work from Plow Share Group, a Stamford, Conn.-based shop that works primarily with nonprofits. The full-page ad targets consumers and healthcare professionals and was paid for through a grant from the Robert Wood Johnson Foundation, which supports healthcare philanthropy.
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