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NEW YORK Planworks, the unit of Publicis Groupe’s Starcom MediaVest Group that handles planning and buying chores for General Motors, has eliminated 25 positions — about 5 percent of it staff, the shop has confirmed.
The move comes three months after Planworks was restructured and integrated into the SMG operation. At the time, the shop said the restructuring was designed to give Planworks broader access to all of SMG’s resources. (Planworks had been a stand-alone unit since its 2000 formation.)
SMG
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