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NEW YORK Philips Electronics, which made headlines last fall for its onetime sole sponsorship of a 60 Minutes episode, will execute another exclusive sponsorship next month, this time teaming up with Gourmet magazine.
The consumer electronics company will be the only advertiser in a 102-page supplement that will be polybagged with the August issue of Gourmet. The section will feature stories by well-known authors such as Calvin Trilling, Jane Smiley and Pat Conroy about their relationships with food.
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