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NEW YORK Philips Electronics has placed its global media account into review, the Netherlands-based company has confirmed. The incumbent, Aegis Group’s Carat, has been invited to defend and will do so, an agency representative said.
Carat won a consolidation review for the global account in 2001, with estimated spending at that time of $600 million. Carat won against a field of contenders that included Interpublic Group’s Initiative, WPP Group’s MindShare, Omnicom Group’s OMD and Publicis Groupe’s Starcom MediaVest Group.
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