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Looking to lure young adventure travelers, the Philippines Department of Tourism is partnering with MTV. Beginning in February, the “MTV Revelations” campaign will kick off in 12 countries including the U.S., U.K., China and Japan. The effort is comprised of a series of TV spots starring MTV VJs. Through a number of vignettes, they each share personal stories and experiences they had in the Philippines.
Because the 18-34 demographic tends to have higher disposable income as well as a desire to travel to exotic locales, the MTV partnership was a natural fit, said Philippines Tourism secretary Joseph Durano in a statement.
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