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Agency Gets Fashion Bug Account It Failed to Win in Earlier Review
DETROIT–Charming Shoppes has shifted creative and media responsibilities for its Fashion Bug apparel chain’s $10 million account to W.B. Doner & Co., Southfield, Mich., six months after choosing another agency in a review for the creative part of the account.
In November, the Bensalem, Pa.-based retailer selected Earle Palmer Brown, Philadelphia, to handle creative duties. Media Edge in New York was already handling media buying.
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