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Consumer ad avoidance is leading to a mini-boom in new services offering to pay people to watch ads.
A new entrant to the market, BrightSpot Media, has created a video portal for consumers to watch and respond to ads on their own time, using the lure of free services, like subscriptions to online audio broadcasts of NBA matchups and video game service GameFly.
After filling out a survey of their likes, dislikes and demographic data, users can earn credits by watching video ads matched to their psychographic profile, then answering up to five market research questions from each brand.
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