Overworkers of the World, The Not-So-Supremes, Etc. takes

Where do managers and professionals spend their evenings? At the office. A survey of such workers by Management Recruiters International finds 28 percent work late five days a week. Another 35 percent do so three or four days, and 32 percent work late once or twice in a typical week.

If you’re planning to launch a new breakfast cereal, don’t name it after any Supreme Court justices. They don’t have the brand recognition needed to measure up in this category. So we learn from a survey by The Polling Company. Just 32 percent of respondents knew the high court has nine members. By contrast, 75 percent knew Rice Crispies are represented by three characters. And while just 36 percent could name even one of the justices, two-thirds were able to summon the names Snap, Crackle and Pop. Of the justices, Sandra Day O’Connor had the highest recall score (24 percent); John Paul Stevens had the lowest (2 percent). The press release doesn’t say how many people named Diana Ross.

Want consumers to love your work? Specialize in in-store advertising. In a study by the Point-of-Purchase Advertising Institute, 79 percent of convenience-store shoppers said in-store ads give helpful information, while 59 percent “appreciate the degree to which in-store ads educate about product benefits.” Ten percent wish the stores had more ads. Of course, the survey doesn’t include the views of people who shun such stores because they can’t stand the ads.

Investors may not be ready for peppy brokerage ads. A poll by oneFN.net finds two-thirds of shareholders had at least one stock lose 90 percent of its value in the past two years.

The Semi-Gratuitous Viagra Allusion of the Week graces an ad for X-1R Engine Treatment, via Benedict Advertising of Daytona Beach, Fla. Given the free publicity it gets, Viagra scarcely needs to buy ads of its own.