Ott's 'One Company' Encompasses All of Kyocera

Ott Communications positions Japanese conglomerate Kyocera as the “One company” in its new branding campaign.

The Louisville, Ky., shop faced a two-pronged challenge when it won the estimated $7 million marketing account late last year: Kyocera, a $13 billion corporation, was virtually unknown outside Japan; secondly, its consumer products range from photocopiers and cell phones to solar panels and kitchen knives.

“What was missing was a consistent marketing message identifying Kyocera as a company that does all these amazing things,” said agency president Chris Ott.