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A funny thing happened on the way to final presentations in OppenheimerFunds' creative review: the pitches were called off, according to sources.
Why? Because three weeks ago Oppenheimer executives saw something they liked in one of the contenders, MRM, and wanted to hire the agency straight-away, sources said. Since then, the Interpublic Group shop has been in talks with Oppenheimer to handle the account, which is backed by annual media spending of about $20 million, according to sources.
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