One Club Hall of Fame to Induct 3

NEW YORK Tim Delaney, Phil Dusenberry and Paul Rand will be inducted into the One Club’s Creative Hall of Fame next month, the organization said.

Delaney, CEO and founder of Leagas Delaney, London, is being honored for his contributions as a copywriter. He has worked on brands including Harrods, Timberland and Adidas. “He is probably one of the world’s best copywriters. He had a tremendous impact on the 1980s and 1990s,” said Mary Warlick, CEO of The One Club. “He did this by showing people that intelligent long copy would be read. His work for Harrods became as famous as Harrods.”

Dusenberry, former chairman of BBDO North America and vice chairman of BBDO Worldwide, began his career as a copywriter at BBDO in 1962. He was responsible for lines such as “We bring good things to life” for General Electric, “It’s not TV, it’s HBO” for Home Box Office and “The choice of a new generation” for Pepsi-Cola. He also helped create “Morning in America” for the 1984 re-election campaign of President Ronald Reagan.

“Phil created the phenomenon we know as Super Bowl advertising. If a spot was good at 30 seconds, he convinced people that it would be even better at 60 seconds,” said Warlick.

Rand, who died in 1996 at the age of 82, was a graphic designer, teacher, writer and design consultant. He worked at Esquire and Apparel Arts magazines in the 1930s. He created designs for Dubonnet, Lee Hats and Auto Car Corp. while at the Weintraub Advertising Agency in the 1940s. He designed iconic logos for companies such as IBM, UPS, ABC and Westinghouse.

In addition, he taught graphic design at Yale University from 1956-85. “He was a designer of great renown,” said Warlick.

The event, which will be chaired by David Abbott of Abbott Mead Vickers BBDO, London will be held on Oct. 17 at the Metropolitan Club in New York. Examples of the honorees work will be shown during the ceremony.

The One Club inducts members into its hall of fame every two to three years. The last time was in 2005, when Cliff Freeman, John Hegarty and the late Diane Rothschild were enshrined.