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H.J. Heinz has named two new media partners following a review that kicked off last November: Omnicom's OMG networks were awarded planning and buying responsibility for all international markets while Interpublic's UM won those media responsibilities for Heinz in the U.S. and in Canada, sources said.
Dentsu Aegis was the incumbent in most of the overseas regions while Cramer-Krasselt has handled U.S. media and creative duties. (Creative was not part of the current review process.)
Global media spending for Heinz is estimated at $250 million, sources said.
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