Flat Structure Abandoned; M&C’s Page Hired
NEW YORK–Ogilvy & Mather co-president Rick Boyko is creating a new layer of creative leadership in the agency’s flagship office, naming five new executive creative directors.
The move lessens Boyko’s workload, freeing him to contribute more to the creative product on a North American level.
The New York office, which represents roughly half of the U.S. network’s $2.6 billion in billings, had employed a flat reporting structure, with a dozen or so creative directors reporting to Boyko. In the new arrangement, four senior partners, creative directors, were promoted to executive creative director and will oversee all work along with new hire David Page from M&C Saatchi here.
“Everyone loved the flat structure but the reality is I can’t do everything,” said Boyko.
Under the new structure, Ross Sutherland and Michael Ward will pair up as executive creative directors on the Ford corporate account, Jaguar, Kraft General Foods, and the non-Jerry Seinfeld American Express work. Sutherland has taken on several key clients since rejoining Ogilvy from D’Arcy Masius Benton & Bowles.
Page, previously the executive creative director at M&C Saatchi, joined last week as the fifth senior partner, executive creative director and will partner with David Apicella. Page replaces creative director Ted Barton, who will be leaving the agency to pursue other opportunities.
Page and Apicella will oversee Kodak, GTE, Hershey, and Seinfeld’s AmEx work, among other tasks.
Chris Wall will be the executive creative director on IBM and also oversee the shop’s pro bono efforts.